52 ways the value program open to join
You know something needs
to change.
You just don't know
where to start.
12-month AI-guided coaching program
built on the 52 core human values that shape every decision you make.
Cancel anytime · Start immediately · No calls required
52
Core values
5
Lenses per value
24
max Response time
12
Months Or as you like
who is this for
Capable on the
outside.
Exhausted on the
inside.
- You make decisions but rarely feel confident about them
- You've read the books, tried the apps and still feel something is missing
- You know what you should do. You just can't make yourself do it.
- You feel like you've given so much there's nothing left that tells you who you are
- You are tired of being your own biggest obstacle
The method
Every value. Five lenses. Every week..
This is a structured method that makes you stronger in your career, your relationships, your family, and every situation where you need to lead yourself well. This is were your execellence is created while you care to share.
The core idea
Each week we take one value and turn it through 5 lenses.
By the end of 52 weeks, you will have worked through every value that shapes a human life. You will know your 4 core values with absolute clarity and you will have a coaching framework you can use for the rest of your life.
Lens 1
What does it mean to you?
Not the dictionary definition. What does this value look like in your life — when it is there, and when it is missing?
Lens 2
How do you express it?
A person with real integrity does not just feel it — they show it. What do others see when you live this value fully?
Lens 3
Why do you need it?
What does this value give you? What becomes possible when you strengthen it — in work, relationships, choices?
Lens 4
What does it unlock?
When you know your values with precision, you stop second-guessing. You know which people belong in your life.
Lens 5
What happens without it?
Most people feel the absence of a value long before they can name it. We name it. Then we change it.
What you get
Everything you need.
Nothing you don't.
Every week $49/month
Your AI coaching session
- One value explored through 5 lenses
- Structured reflection questions (20–30 min)
- Private community - ask anytime
- Access to CAL coaches
Upgrade to $697/month
Live group coaching
- 60-minute group call with Coachingandlife
- Via Microsoft Teams -
- Private community - ask anytime
- Responses to your questions within 24 hours
Results Over 12 months
Real transformation
- All 52 core values explored fully
- Your 4 personal core values identified
- A coaching framework you use for life
- A community that grows with you
See inside
Here is what
Week 26 looks like.
This week’s value is Power.
Not power over others “the power” to stay aligned with who you actually are.
Every session follows the same structure.
Honest questions. Real reflection. Concrete daily practice.
20–30 minutes. At your own pace. On your own time.
Week 26 — POWER
Opening reflection
The most disempowered people in any room are often the ones with the most impressive titles. Real power is internal >> the ability to stay grounded when pressure mounts.
Session question 1
Think of a situation in the last 6 months where you gave your power away. What were you afraid would happen if you had held your ground?
This week’s practice
Each evening: “Where did I use my power today >> and where did I give it away?” One line. No judgment. Just honesty.
What members say
The shift is real.
“I spent 15 years making decisions that looked right from the outside. 52 Ways helped me understand why they never felt right on the inside.”
“I joined because I was stressed. I stayed because I was growing. Two months in and I finally understand what I actually want.”
“The sessions felt more honest than most conversations I have with real people. Something about the structure made me tell the truth.”
The 52 values
One year. Every value
that shapes a human life.
Balance
Strength
Mindfulness
Thankfulness
Love
Ambition
Gratitude
Purpose
Freedom
Intuition
Energy
Clarity
Devotion
Communication
Satisfaction
Support
Discipline
Efficiency
Sincerity
Candor
Brilliance
Growth
Challenge
Power
Self-reliance
Spirituality
Creativity
Order
Calm
Maturity
Loyalty
Control
Enthusiasm
Harmony
Success
Trust
Alertness
Simplicity
Tolerance
Integrity
Responsibility
Skillfulness
Unity
Service
Achievement
Intelligence
Generosity
Passion
Excellence
WHAT YOU INVEST
per month · cancel anytime
- 52 weekly AI coaching sessions
- Monthly live group call (Teams)
- Private community access
- 24-hour response commitment
- All materials while subscribed
WHAT YOU GET
values · 5 lenses each · 12 months
- Clarity on your 4 core values
- A decision framework you use for life
- Confidence in relationships and work
- Real community — not just content
- Start Your Week immediately
Questions
Everything you need to know.
Do I need to be tech-savvy?
No. If you can read an email and click a link, you can do this program. Everything is designed to be simple and immediate.
What if I miss a week?
Nothing expires. The program moves at your pace. All sessions stay available while you are subscribed.
When is the monthly group call?
Dates are shared at the start of each month in the community. All calls are recorded via Microsoft Teams so you can watch if you miss it live.
Can I cancel?
Yes, anytime. No questions. No fees. No friction.
Is this therapy?
No. This is professional coaching focused on values, clarity, and forward movement. If you need clinical mental health support, please seek a licensed therapist.
Is this a life coaching program?
Yes. 52 Ways is a structured life coaching program built on values-based coaching methodology developed by Berit Ladefoged over 18 years of professional coaching practice.
Where does the program happen?
Weekly sessions are delivered to your inbox and inside the private community. Monthly calls are via Microsoft Teams. Everything else is available 24/7 in the Gumroad library.
Everything you need to know.
You have been waiting
for the right moment. This is it.
52 values. 5 lenses each.
One year that redefines how you see yourself and every situation you walk into.
